Business

AI Changing the Landscape: How AI is Reshaping Business Careers

Illustration of a robotic hand passing an AI chip to a human hand holding a glowing lightbulb, symbolizing how artificial intelligence helps businesses generate new ideas, with small businesspeople using laptops on the chip and bulb.

Summary:

AI is permeating every facet of professional lives, including business. Prelum, Powered by Kaplan, invites you to experience a variety of business courses from top universities where AI may likely be a hot topic.

Key Points:

  • AI's emergence is comparable to the rise of the digital age and the Industrial Revolution.
  • AI is not just a technological advancement; it's a strategic tool for businesses seeking to thrive in today’s world.
  • AI in business will help further advance market research, operational efficiency, and customer/employee relationship enhancement. 
  • Pre-college online courses in business and cybersecurity may likely touch on the subject of AI.

Did you know that AI's emergence is considered comparable to the rise of the digital age and the Industrial Revolution? AI is not just a technological advancement; it's a strategic tool for businesses seeking to thrive in today’s world. By understanding and leveraging AI's potential, companies can unlock new levels of success and efficiency. 

A blog published by Bill Gates’ “GatesNotes” states, “We should keep in mind that we’re only at the beginning of what AI can accomplish. Whatever limitations it has today will be gone before we know it.” 

AI's integration into business is often met with hesitation, obstructing its popularity and adoption. A critical concern is the fear that AI will lead to widespread job loss. However, history shows us that, like any significant technological advancement, AI transforms jobs rather than eliminating them. This rings true in the world of business. Let’s take a look at some of the advantages.

AI’s Advantages in Business

Market Research

  • Get Data-Driven Insights: AI is highly proficient at gathering and analyzing large volumes of data and pulling actionable insights beyond human capacity. This capability enables businesses to make more informed and strategic decisions.
  • Predictive Analytics: AI can predict shopping behaviors and market trends, helping businesses anticipate future needs and adjust strategies accordingly. This is crucial to stay ahead of competitors and meet market demands.
  • Cybersecurity Risk Assessment: AI algorithms can identify potential risks by analyzing real-time patterns and irregularities in data.

Operational Efficiency

  • Facilitating Routine Tasks: AI can automate repetitive and time-consuming tasks, freeing employees' time for more creative and complex work.
  • Process Optimization: AI can streamline various business processes, ensuring they are more efficient and cost-effective.
  • Error Reduction: AI systems, with their ability to learn and adapt, significantly reduce the likelihood of human error.

Customer Relationship Enhancement

  • Personalization: AI enables businesses to offer customers personalized experiences by analyzing their preferences and behaviors. This personalization can be implemented in customized marketing, tailored customer service, and product recommendations.
  • Customer insights: AI helps businesses understand customers' needs and preferences through sentiment analysis and feedback evaluation, leading to better product development and customer service strategies.

AI is permeating every facet of professional life, including business. AI might not be on your radar as a high school student. But maybe you're considering high school business programs to get a head start? 

Prelum, Powered by Kaplan, invites you to experience a variety of business courses from top universities. The following is just a snapshot of just a few.

Business College Prep Courses for High School Students

Each course features dynamic video lessons by renowned faculty and provides access to mentors. The programs are available year-round, and the online format enables you to study anywhere, anytime, at your own pace. This flexibility enables you to take multiple courses and explore a variety of business-related subjects. Here are some pre-college programs from renowned universities offering business courses.:

As mentioned above, AI in business will help people further advance market research, operational efficiency, and customer relationship enhancement. 

Whether you want to become a cybersecurity expert, work in finance, or learn business acumen while studying other subjects, high school business programs are a great way to start.


This was last reviewed by Ashley Simmons on 06/30/2025.

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