Do You Dream of Building Your Own Fashion Brand?
Are you curious about how Chanel was transformed from a small hat shop in Paris at the start of the 20th century into a $19.4 billion dollar luxury juggernaut today? Do you envision yourself building your own fashion brand in the future? Did you wish there was a fashion pre-college program designed for those who aspire to the business side of the industry? Well, now there is.
Parsons Paris, a Prelum partner university, offers a fashion high school enrichment program for motivated teens like you. Best of all, the courses are all offered online, so you can study this valuable program anytime, anywhere, at your own pace. Served up through dynamic videos and interactive tools, the Parsons Paris pre-college program is highly popular with teens who aspire to a future in fashion.
What you will learn
Build Your Own Fashion Brand takes you on a journey through the requirements of launching and owning your own signature fashion brand. You'll start by defining a vision for your brand while taking into account the market’s demand for sustainability and social responsibility—a major concern for an industry that has been known for “fast fashion,” where looks go out of date and apparel gets tossed in the trash. So, in the course, you’ll learn how to design a line that fits a particular season and a specific customer profile. This gives you a competitive edge.
The elements of brand building start with a business plan that contains 5 essential parts, answering key questions such as:
- What is your product?
- How will you make money?
- Who is your target customer, and how will you reach them?
- What is the make-up of your management team?
- How much investment will you need to make to get up and running?
This dynamic course takes you through the process of manufacturing and merchandising, and it outlines the four “Ps” of business: product, price, place, and promotion. You’ll also learn about the many jobs available in the fashion industry, such as design, branding and advertising, as well as PR, merchandising, finance, and sustainable practices.
Meet Maya
Here’s what one student in the Parsons Paris Online Courses had to say about the Build Your Own Fashion Brand course.
“This course gave me valuable insights about what kind of careers are available in fashion. I have been wanting to try out my wings in design, and may still follow that dream. But, at the same time, I’m fascinated with everything that goes into creating your own collection. The course covered areas such as marketing, styling, modeling, and merchandising. We had guest lecturers; professionals from the industry who were all from major fashion houses. They took us through what their days are like and how varied their careers are. My favorite part of this course? Everything!”
Parsons Paris portfolio of online fashion courses doesn’t stop there, but also includes:
Inside Fashion Design: Becoming a Designer for the 21st Century: You’ll study the creative skills that go into designing a fashion look. Study the process designers use to build a collection: research, cultural awareness, design, construction, and sustainable materials. Delve into pattern cutting, draping, sewing, and assembly, and watch a designer create a piece of apparel from scratch.
Inside the Business of Fashion and Luxury: Learn the history of fashion, how trends come to life, and the skills you need for a career in the field. Study iconic brands and see what went into their success. Understand how brands establish market position, how they market themselves, and the many careers associated with the business of fashion.
Sustainability: The Future of Fashion: Explore the many ways the fashion industry is responding to the environmental crisis. Learn about the life cycle of products, new eco-friendly approaches to design, the upside and downsides of green branding, and develop your own vision of a sustainable future for fashion.
Is fashion in your blood? Learn more about fashion design for teens with Parsons Paris online courses for teens.
Recommended Articles
